In retail, the customer is king. They bring you repeat business and their recommendations will bring you more customers, such as their friends and family. But if your store has stains on the ceiling, little natural light, and a lot of wear-and-tear, that’s less likely to happen. Impressions matter, and these 4 points will make a better one once the doors reopen.
This is key when you are in the design stages. The floor plan needs to be laid out with these in mind:
- Space for people to move freely between sections, both staff and customers
- Dedicated retail space, divided into sections by product type
- Staff only areas, including a break area
Let’s use Apple stores as an example. Their floor plan is minimalist and well spaced. There’s separate displays for iPods, iPhones, watches, headphones and computers. Behind the counter is the staff-only area that includes a repair station for quick fixes and a general staff area for workers to place their belongings.
You’re a cafe. People come to your place for their three-times-daily coffee, lunch, and all-day breakfast. If you are a customer who spends a great deal of time, usually hours, at the establishment, what essentials do you need? Definitely bathrooms and power outlets. For women’s bathrooms, powder-room sections are becoming increasingly common.
Like the powder room trend above, it’s important to keep up with competitors and influencers. Customers love, and expect, new things. You can take advantage of this in particular if you are rebranding your shop. Look at your social media feeds and competitor websites. Think about how you want to look in 2018 and beyond. Some retail trends on a cosmetic level include;
- Scandi/minimalist influenced interior design
- Neutral palettes with colourful furnishings
- Oversized artwork, murals by local artists
- Exposed, smooth concrete rendering or exposed brickwork
- Natural elements, such as light and timber
Update your tech
Paper and pens normally carried by wait staff are being phased out in favour of tablets. This makes for faster workflow, with orders directly sent to the kitchen or barista. Some retail stores are doing this as well with smartphone-like devices. A simple scan of the barcode will show if a particular item is in stock, or can be found at another store.
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