commercial construction

Commercial construction, branding and image: tying it all together

Building your business when commercial construction is complete is tough unless you’re a franchise. If you’re an independent business owner striking it out on your own, getting a brick-and-mortar shop is half the job done. The other half is making it customer and employee-friendly.

 

Think about how to tie everything together. This includes:

  • Your brand
  • Your image
  • Customer experience
  • Employee welfare

 

You also want to set yourself apart from your competitors. This is easy to do, right from the planning stage. Ask yourself ‘what can I do better?’ You can do things for both customers and employees if you include these in the commercial construction design.

 

Your brand and image

What sort of image do you want your office to project? High end corporate? Or would you rather the youthful vibe of a startup? When you’re part of a franchise, this is easy to take care of because you must follow a set design. Working as an independent operator, though, you have a lot more freedom.

During the design stage of the commercial construction process, collaborate closely with the interior designer and play around with ideas. You can collaborate with local artists for murals. Have exposed brick walls instead of traditional plasterboard. Buy furniture in block colours and use the cushions to play with patterns and textures.

 

Employee welfare

These guys spend their entire day at the office, so it’s important to keep them in mind at all stages of the commercial construction. Create spaces that fit  your company values and ethos.

You can have common rooms or collaborative areas where employees can ‘hang out’, or have a hot desk system so people can sit wherever they like every day. You mightn’t be able to provide tennis courts and swimming pools like the Google offices, but it’s okay to start small. A fun addition for both employees and customers is an outdoor entertainment area, like a patio or rooftop bar.

Customer experience

Like employees, you don’t want your customers to feel confined. Open reception areas that allow customers to look into the working area lends a sense of intimacy. They can look at the ‘worker bees’ doing their thing and see the faces behind the brand.

Your offices doubles as a meeting space for clients. Floor-to-ceiling windows facing a garden area will lend a relaxing atmosphere. After the commercial construction is complete, look at extra amenities that can boost your image with them. It can be something as simple as luxury soap like Aesop, or even a coffee machine for each conference room.