As an independent gym owner you’re up against competition that have established reputations and loyal customers. Franchises are hard to compete with, but you can also use them as inspiration for your commercial fit out. How?
Customers are spending more time than ever at the gym. Before work. After work. During their lunch break and on the weekends before they have breakfast. Installing these amenities in your commercial fit out will give you a point of difference in your marketing.
After hard gym session, some patrons might want to sweat it out therapeutically.
Fully equipped bathrooms
Most commercial fit outs for gyms include a bathroom. These are especially popular for those before-work clients who want to fit in a workout before starting their day at the office. The bathrooms can also include locker space for the clients to hang up their work clothes or at least store their wallet. Check out the floor plan below (via Pinterest):
Not everyone will have the same amount of room or budget for bathroom and locker facilities this size. But the main takeaway is to have some shower stalls, toilets, and a room for people to change. Go a bit further by adding some products everyone can use, like deodorant, hair dryers, and beauty products.
Few gyms have a dedicated kitchen where clients can heat up food or help themselves to a snack. It’s especially helpful to those who feel rushed and might skip a meal before going to work. Including a kitchen in the commercial fit out will definitely give customers a reason to recommend your gym to their friends.
As a final note, ask yourself; how can you make the gym more impressive? Design plays a major factor. Look at the rooms below:
This is a fitness facility in Italy, designed by Gruppo P&G. Natural finishes like wood add an instant warmth and welcoming atmosphere. It’s a peaceful sanctuary compared to the high-energy environment of the gym floor.
Planning your commercial fitout in such a highly competitive industry has it’s challenges, but nothing that Rod Johnstone Group haven’t faced before. Including amenities like these will give you an edge; they’re features clients will appreciate and give you a thumbs up for.
Read these for more ideas:
- Commercial construction, branding and image
- What does a commercial builder do?